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Fiend
Medically crazy

Registered: Jul 2000
Location: Bangor, ME
Posts: 10608
101 Dumbest Moments in Business

http://www.business2.com/articles/m...0,38604,00.html

found that link on slashdot, its amusing to say the least.
and it's pretty obvious what #1 was.

quote:
2. A dozen Burger King marketing execs suffer first- and second-degree burns while walking over hot coals as part of a team-building retreat in October. One of the injured, a VP for product marketing aptly named Dana Frydman, tries to put a positive spin on having her feet flame-broiled like so much ground chuck. "It made you feel a sense of empowerment and that you can accomplish anything," she tells the Miami Herald.

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